Our task was to create a cohesive brand identity and collateral design that would capture Eden Fragrances's unique essence and value proposition. Our goal was to visually communicate the brand's commitment to the purity of their ingredients while establishing a strong and memorable brand presence. We started by developing a brand identity that resonated with Eden Fragrances's core values. We extended the brand identity to various collateral materials, including packaging design, marketing materials, and stationery.